Engage Your Subscribers with Email Marketing

by List Spikers | Last Updated: November 22, 2021

Email marketing has existed for a very long time and for good reason. It regularly outperforms all other marketing channels when it comes to interacting with your leads, nurturing them, and converting them into customers.

Modern email marketing isn’t always given the respect it deserves; some may still consider it “old school,” with newer digital marketing approaches like social media marketing taking center stage.

Email marketing, on the other hand, may be an exceptionally powerful tool for nurturing leads and engaging long-term clients when used to its maximum potential.

What is Email Marketing?

Emailing marketing is the act of sending promotional texts to a group of individuals. Its purpose is usually to produce sales or referrals, and it may include advertising.

Basically, you have an email list and use an email service provider, like Mailchimp or Convertkit, and you send emails to this list. Now if you don’t already know you need to grow said list.

You can’t just email random people who did not give you permission to email them, and if you have only been on List Spike for 30 seconds, we are all about teaching and helping people grow their email list because it’s the best way to grow and run a profitable business.

Why Email Marketing is Important

Email is the marketing medium that allows you to establish a seamless, linked, and uninterrupted buyer’s journey. More significantly, email marketing helps you to cultivate relationships with prospects, customers, and prior clients. It’s your chance to talk to your subscribers directly in their inbox at a time that’s convenient for them.

There are several reasons why you should use email marketing to engage your subscribers, but here are the top five:

1. People engage with emails

An email has quickly become one of our primary modes of contact as the years have passed. We’ve all been taught to respond to emails in some way. Whether it’s to reply, forward, click through to anything else contained in the email, delete, buy something, or sign up, the options are endless.

We usually respond to emails in some way. Knowing this, you may use email to encourage individuals to visit your website, call you, or take any other action.

2. Email is the #1 communication channel

It has been discovered that a huge percentage of people check their email daily, and often too. Whether it’s the second they wake up before they get out of bed, thanks to the modern smartphone, or on the way to work (even though we should not be using phones while driving) and then again at work 3x an hour all day long.

This is vital as it means that if you engage in email marketing, your customers are likely to see all of the communication you have sent their way and respond to it! Well, that’s what we hope for anyway.

3. You own your list

Your profile (together with all of your followers and activities) on any social networking site can be suspended or removed at any moment, for any reason, and with no warning. Your email list, however, is yours. You won’t be able to get rid of those leads. Worst comes to worst, you always have the email list that you can use to attract new customers and retain old ones.

4. Stay in contact with your audience

Emails can help you remain in touch with your customers. Customers can check their email whenever it suits them. It may make them feel as though you are thinking about them. This email may simply state, “Hi, we’re thinking about you, here’s a wonderful offer!” “Here’s an update on what’s been going on here in the last few weeks,” for example.

Those who have subscribed to your email list have already agreed to receive these messages. So, they’ll probably love these emails (as long as you provide them with something worth reading), and it’ll increase consumer engagement.

5. It’s affordable

For less than pennies for each message, you may reach a big number of people. We can’t believe every organization doesn’t participate or interact more frequently in email marketing because the cost per (potential) conversion is so minimal.

How to Engage Customers with Email Marketing

Tailored messaging that engages subscribers are in higher demand. However, providing individualized messages to each subscriber may appear difficult.

To prevent inadvertently bombarding your subscribers with individual advertising or campaigns, we’ll share five efficient strategies for engaging your email subscribers that you can start utilizing right now. We focus on these areas all the time and it has worked well for us in our businesses.

1. Use powerful subject lines

Subject lines that appeal to your readers and lead to better engagement rates are critical. Short, detailed, and enticing subject lines are effective. You can experiment with various styles such as instructional, personal, witty, how-to, and so on.

When composing subject lines, you may also use creative tools like emoji, promo codes, or cliffhangers.

It is a good idea to A/B test your subject lines. Segment your list and send the same email with different subject lines. Then check the analytics to see which email performed better. Which email got a higher open rate, or click-thru rate? Chances are likely it was the subject that made the difference.

2. Create a polished email design

If an email is annoying to read, the odds are that the reader will unsubscribe. Customer engagement requires a clear, concise, and creative email design, and utilizing eye-catching and relevant photos with short blocks of content will inspire them to read the full email.

It’s not enough to have a great desktop email design; it is also essential that your newsletters are mobile-friendly.

3. Build your mailing list yourself

When your prospects and customers have voluntarily signed up for your newsletter, nurturing them and engaging them is much easier. Instead of being bombarded with emails, they don’t care about, they’ll get precisely what they signed up for.

We don’t ever recommend you buy an email list. It is just plain dumb in our opinion and we don’t like to waste money on stuff that isn’t going to help our business.

4. Segment your email list

So we just mentioned doing this to split test your subject lines, but you can also tailor emails and interact with your subscribers more effectively by segmenting your target groups. Personalizing emails based on targeted lists will boost your email engagement rates since the information is important to one subscriber but may not be useful to another.

5. Engage by activating

After you’ve gotten the reader to open your email and examine the upper half of the message, it’s time to inspire them to take action.

This is one of the most critical parts of the engagement process, as it will assist in nurturing your subscribers into customers by leading them to an online store, a landing page, or some other activity.

So What’s The Bottom Line?

Audience engagement is critical for customer acquisition and retention, but it may be difficult if you don’t know who your subscribers are, what they care about most, or how to interact with them at scale.

Remember to regularly re-evaluate each of these approaches once you’ve started implementing them—your customer journeys and profiles may evolve. Your content and email interaction methods will have to grow in tandem with their changing requirements and interests.

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