Solving the Frustration of Growing Your Email List

by List Spikers | Last Updated: November 28, 2021

Let’s be honest, growing email lists is becoming increasingly difficult. Most people think of creating email body text, snappy subject lines, open rates, and tracking unsubscribes when they think about email marketing.

However, email marketing is actually one of the most efficient ways to grow your business and keep customers or clients coming back.

That’s why, in today’s piece, we’ll discuss tried-and-true methods for overcoming the difficulty of building email lists.

Before we do that let’s see the reasons why your email list isn’t growing.

Reasons Why Your Email List Isn’t Growing

1. You Don’t Promote Your Email List Just as nobody will notice your most recent blog article if you don’t promote it, the same may be said about your mailing list.

As a result, you must promote it in addition to everything else. These days, social media promotion is responsible for a sizable portion of your email list. If you don’t advertise your product, people don’t know it exists.

If people don’t know it exists, they can’t find your website and give you their email address! It’s all very much a domino effect.

2. You Don’t Offer Content Upgrades A content upgrade is a lead magnet (also known as an opt-in incentive) designed particularly for a blog post or page.

A Content Upgrade is tailored to a single blog article. It’s quite pertinent to the subject of that particular blog article. This is the secret to increasing conversion rates.

Remind me…what’s a content upgrade?

A content upgrade is a bonus piece of information that expands on or supplements content that the reader is already interested in. For example, if you were reading an article about how to design a website, you may get to the end of the video and realize you now want to know how to write a fantastic “about us” page.

Well, a content upgrade would offer you the ability to access a video that tells you exactly how to do that once you put your email address in!

We fence the bonus by asking for an email address, a Facebook share, a tweet, or an email to a friend since it is both important and relevant to the page’s content.

3. You Are Not Using Pop-Ups Online ads are accessible in several formats. Pop-ups are one of the most popular, yet they might irritate customers if they aren’t well-designed. In truth though, pop-up forms work.

Those that offer a reward to the reader are by far the most effective, as long as the benefit is related to the site’s users’ interests.

4. You Don’t Have Dedicated, Strategic Landing Pages This is a major oversight, but it can be readily remedied. Remember that you’re selling folks a product – your emails – when you’re trying to expand your email list.

A landing page that sells you can make all the difference.

Having numerous landing pages can help you split your email list by interest, geography, or other relevant characteristics, in addition to enhancing conversion rates.

5. You Don’t Have a Consistent Social Media Presence Do you even exist if you’re not on social media? Not much, from a branding standpoint.

Establishing your authority, developing your brand identity, and inviting email sign-ups are all things you can do with your social networks.

5 Proven Ways to Growing Your Email List

1. Encourage subscribers to share and forward your emails

Your marketing emails should feature social sharing buttons as well as an “Email to a Friend” option. You’ll receive access to recipients’ friends, colleagues, and networks as a result of this, allowing you to extend your contact list.

You should also consider including a “Subscribe” CTA as a simple text-based link at the bottom of your emails so that those who are forwarded your emails may quickly opt in as well.

2. Create unique email content

Do you want to keep your current subscribers and enlist their support in expanding your list? Then consider creating unique email content.

Your receivers will always look forward to getting your emails if they are entertaining, educational, and valuable, and they will be more inclined to send them to their networks if they are entertaining, informative, and valuable.

This will help you earn more visibility and subscribers.

3. Create a new lead-generation offer

Create a new gated lead-generation product, such as a free pdf, online book, and place it on a landing page that requires visitors to enter their email address to receive it.

4. Segment your email lists by the buyer persona

Email readers are more likely to open emails that are tailored to their unique interests, so employing several types of email subscriptions to send customized material to different portions of your audience is a good idea.

5. Create a blog that readers can subscribe to

You should blog if you haven’t previously. Blog postings assist you to improve your search engine position and acquire blog subscribers, which you may then use to upgrade to more actionable email marketing in the future.

*BONUS*

6. Post about your email newsletter
Own an email newsletter that you may share snippets of on social media and tell readers that if they sign up for it, they’ll have access to the complete article as well as any future newsletters.

Conclusion
There’s no way around it: developing an email list is critical to the success of an online business. There is no one-size-fits-all approach to gaining email subscribers.

You have a lot of alternatives when it comes to expanding your subscription count. Follow the tactics outlined in this article. If you use them, you’ll see an increase in the number of people signing up for your email list very immediately.

Make it a priority to grow your email list!

Craft The Best Opt-In That Actually Gets People to Subscribe!

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