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Using Gamification to Enhance Your List Building Efforts

by List Spikers | Last Updated: December 9, 2021

The success of an internet business is driven by email marketing. It’s critical to constantly work on increasing the number of email subscribers on your website. Actually, it’s the most efficient method for increasing conversions.

Building an email list, on the other hand, is difficult. Even if you’re doing everything correctly, your opt-in rates may plateau after a while. But no worries, we will help you with this one!

What is gamification?

Gamification uses a gaming strategy for non-gaming tasks, including education, workforce motivation, and audience engagement.

The three main elements of gamification are engagement, reward, and competitiveness.

People will play a game if they enjoy the activity, especially if there is a prize involved and if there are other users to compete against.

Why and How to Use Gamification in Email Marketing?

Gamification in emails can take the form of quizzes, assessments, and surveys. Games on a separate web page, to which a link is sent in an email, are another example. It’s a good choice for technically challenging games or if one of the ways to recruit people is through email.

In business, gamification is rarely utilized for direct sales. Sales, on the other hand, increase as a result of increased user involvement. Even though the primary purpose of gamification is to increase interest and entertainment, it has a significant impact on email marketing.

Let’s say you want to keep consumers engaged, but even the most valuable emails are losing favor as individuals lose interest.

In that situation, email marketers can give a game to the audience, which might be anything from an interactive email to a full-fledged adventure that progresses from one email to the next, and so on.

Below is a list of the most essential benefits of gamification in email marketing.

Attracting New Email Subscribers

The most challenging task for an email marketer is to expand their mailing list consistently. Lead magnets, freebies, and discounts don’t always work, and many people join up just for the goodies, then unsubscribe or ignore emails.

Gamification can help here by attracting users’ attention and providing a new perspective on email. Furthermore, people who become involved will remember your communications.

Stimulation of Interest in the Award

People are accustomed to discounts and generally disregard them, but you may make a discount more appealing to customers by including a reward in your game. Allow users to win a discount, and you’ll increase the incentive, making the prize more appealing.

Entertainment of Users

Even though gamification is built on motivation and the desire to earn a prize, gamers are frequently drawn in for the only purpose of amusement. The fun component of this game will come in helpful if your objective is to make your email stand out among the rest.

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Gamification Examples and Ideas for Email List Growing

A gamified email may necessitate additional effort and time to prepare. Some games can be created by combining the skills of a marketer and a designer, while others will require the services of a developer. You’ll find a few gamification ideas below, each with a different level of difficulty, to get you started.

Immediate Awards

The first gamification concept is to give users an award as soon as they complete a task. You can make a scratch card and attach it to an email using dedicated plugins. Some games don’t require any particular materials to be included in an email – all you have to do is a link to the call to action button.

Prize Drawings

Allow users to try their luck and enter a prize drawing. This method was utilized by Email on Acid to distribute holiday coupons to their subscribers. A lot of brands turned the prize drawing into a luck game rather than a guessing game.

Users might receive a discount ranging from 10% to 50% off their next online purchase. Better yet, if you have a product whether its physical or digital, or multiple products, offer them as part of the prize. If they are digital, like courses, it won’t cost you anything.


A series of games and missions will undoubtedly improve user engagement and put your business at the forefront. Some companies gave users the chance to win a free conference ticket. They composed a sequence of five emails, each containing a secret text or image.

The winner was chosen from those who completed the job and tweeted the solution using a specific hashtag. Users were encouraged to read the following email and try their luck because they had five opportunities to win a ticket.

Wrapping It Up

To get the most out of gamification, utilize a data-driven strategy and know your audience: figure out what themes and activities would pique their interest and include those in your emails. Because gamification is such a novel tactic in email marketing, the only way to know if it works is to put it to the test.


Craft The Best Opt-In That Actually Gets People to Subscribe!

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