by List Spikers |
Last Updated: November 9, 2021 When it comes to growing your email list, new content always seems to take the cake. We can confidently say lead generation offers still work.
What is a lead generation offer?
Well, it is exactly as it sounds. An offer you make to website visitors for the purpose of generating leads. In other words, getting email addresses (and thereby growing your email list) by giving away something for free.
What do you give away?
A free email course.
An ebook.
A checklist.
Whatever adds value to your target audience is fair game. You just need a simple landing page, and an opt-in form and you are ready to go.
Obviously, you need to drive traffic to that landing page, but we’ll discuss that elsewhere.
Know that generating leads for your main product or service should be done with a related product or service. You don’t want to give away a recipe book when your lead product is a course on how to build birdhouses.
This might seem obvious to most, but you would be surprised.
Now lead generation doesn’t have to be limited to simply giving away some sort of downloadable PDF. Not at all. Oftentimes this is a great chance for you to think outside the box.
Some people create free online tools or an online resource library that requires visitors to sign up. Again you are getting their email address.
But another great function of this process is that now whenever you want to “give something away” you can simply email everyone who has previously registered.
No one needs to re-sign for the next new thing.
They simply log into your sign-in location and get access. This also creates a frictionless and inexpensive opportunity for you to “advertise” to them.
Think of a banner you could create in Canva and then post inside this “registered users only” resource library area.
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No More Paid Ads
Instead of running paid ads, you are running a completely free ad to people who already trust and know your brand, and have already proven they want what you have to offer.
Now it all sounds easy in theory but implementing takes a little extra effort, and of course, converting takes even more effort.
You can’t just post banners and expect people to understand that they need what you have to offer.
You have to promote via email sequences, webinars, sharing a story and journey. You are better off not focusing on selling, but highlighting the transformation that they get from what you have to offer.
People want to know the outcome that you can help them achieve.
No one really wants to be sold to, because everyone thinks most things are a gimmick anyway unless they are convinced that what you are offering them is exactly what they need.
You don’t get there by selling, you get there by cultivating, nurturing, and reshaping their beliefs on what you have to offer, and why you are the person that can offer it to them and solve their pain point, problem, or help them accomplish the goal they are after.
If you can save them time, and effort, people will gladly pay for what you’ve got.
Remember the key is to:
- Create a lead generation offer that is valuable and is related to your main paid product or service.
- Stop trying to sell everything to everyone. Focus on your audience.
- Cultivate and nurture so that people know you have the solution they need.
- Use email sequences and webinars to go into further depth about your lead offer with your subscribers.
New content really adds value and can accelerate any lead generation campaign. But new content requires a focused approach and one that is not all about just getting as many emails as possible.
You want the right audience for what you have to offer and for your brand.
Having a smaller email list usually beats a larger one (from a conversion standpoint anyway) when those people on your list are hyper-targeted and in alignment with your brand and niche.
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