The world of email marketing can be insanely fun, or painstakingly depressing. We guess it all depends on how your list growth is going, relative to your goals and expectations.
First things first, Does quantity or quality matter more in growing your email list?
Go ahead, answer silently in your head. Or if you prefer, feel free to scream your answer as loud as possible. Bonus points if there are people around to hear you.
Seriously though, building trust and having the ability to invite people to be your customers and buy your products and services, requires the basic ability to communicate with them and more importantly, have their permission to communicate with them.
So unlike growing your email list with social media, like Instagram for example, sending emails increases the chance that what you have to say actually gets read. There is so much going on in a social media feed, regardless of how many thousands of followers you or anyone else has, there is no guarantee that they are going to see it.
Even if they do see it, and read it, the attention span is so minimal that before the brain has even processed what was read, if at all, they have already swiped and scrolled through 15 other posts.
But the email is the holy grail. That’s where the money is. And just because we are nearing the end of 2021 doesn’t mean the opportunity to grow your email list to high levels is gone.
What it means (and actually the year doesn’t matter) is that you have to stop focusing on growing your list for the sake of growing your list to some number. Like 10,000, or 50,000. We feel those days are behind us, and instead of that now, even a list of 1,500 or 2,000 can be more powerful than tens of thousands. Seriously, yes we just said that.
Now, do we teach how to grow your email list and what to do to grow to levels beyond that? Of course, the reality is we cannot predict or put some finite number on how many loyal and committed, and engaged subscribers any one person should or could have. It depends on your brand, your content, your niche, the competition, etc.
Lots of Factors
Heck, you could be in the same exact niche as someone else and grow your list to 1,500 followers while that competition has 4,000. And both of your lists are highly engaged. I mean you figure people do sign up for lots of stuff. But some people are happy if they have at least one, and only one, the source for that particular thing (be it content, product, services, etc) that they are after.
In other words, you can’t get everybody, but you don’t need everybody. You need enough people to love what you do and what you offer enough that a large percentage of them want to buy, subscribe, be a part of everything you put out.
Whether that is a new course every six months, or a monthly membership, coaching package, whatever, you have loyal customers who you communicate to via email, and they buy your things.
You don’t need to pay for advertising because you have your email list. That is how powerful it is.
So all that being said, the obvious answer we would give to the question we posed before. And here it is again so you don’t have to look up and find it (because some of you already forgot):
Does quantity or quality matter more in growing your email list?
The quality of your list will always matter more. So in order to really build a quality list, you have to take actions and efforts that drive quality over quantity. Sure your list will still grow, but the amount it grows by is not the focus. It is what you do that causes it to grow, and who this audience is that is signing up via your opt-ins and landing pages, that ultimately defines the level of quality your list is.
That is why we are all about teaching folks those exact methods to grow a quality hyper-focused engaged email list.
Don’t get caught up in the size of your list and believe that regardless of who the people are, that making money consistently or having a thriving internet business is about sending out an email to your list and taking whatever sticks (and by that we mean, taking whoever decides to open your email and actually take out their credit card).
We feel that is a sure-fire method for unsubscribes and very little click-through to whatever it is you are offering. You don’t want to exhaust your list with sales emails anyway. They should be getting 80% value and 20% promotion. We love the 80/20 principle and in this case, it most definitely needs to apply.
Heck, we actually prefer to adopt a 95/5 rule here, because that 5% time we spend trying to sell the next thing to our list since they are highly targeted, engaged, loyal followers, is more than enough to keep the lights on and allow us to keep growing our digital businesses.
We hope this was helpful to you and gets you thinking the right way about your list growing efforts!
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