The List Growing Power of Hosting Webinars

by List Spikers | Last Updated: November 22, 2021

Webinars are a significant asset and a powerful tool in the world of business today. They serve as a weapon in the business arsenal of local, international, and multinational companies alike.

All businesses, brands, companies search for means to catch up with leads, visitors, and prospective customers as they would like to. No matter how big or small a business is, creating connections locally and globally is one of the most important aspects of growing as a brand. This could be a great deal of stress and expense to the business.

As a brand, in-person meetings to pitch business products and services to leads are not just inconvenient but also limited as face-to-face meetings are bound by geographic, climatic and other unfavorable conditions.

Thus, the need for WEBINARS.

That’s all fine and cool but we all have probably been on a webinar before. You know where someone talks about their background, and then gives you the top 3 tips to whatever, followed by a sales pitch to get you to buy their thing. Yea now you remember.

So how did you get invited to that webinar?

You opted-in by giving your email address on a landing page for the promise of some free information. That’s right, so why not do it too.

Let’s break it down and start with the most fundamental question, assuming you still don’t know what we are talking about.

What is a Webinar?

A webinar is a vital part of a Business to Business (B2B) or Business to Customer (B2C) marketer’s mix. It is defined as a video workshop or presentation hosted for engaging an existing audience, building a new one or growing a business on the internet or off the internet.

It is often done live or recorded to be shared at a later date (but not always) as it is usually interactive and mostly unscripted.

Webinars offer the ability to communicate with customers and prospects at the scale envisioned by brands. As much as it is a marketing tool, the point of a Webinar is not always to sell, sell and sell to the attendees of the webinar.

NO ONE LIKES A HARD SELL.

Webinars provide useful information, advice, and resources for the audience of the webinar to take care of challenging situations themselves. This may lead to the part of promoting a service or product so where along the way as a means to solve such problems.

But making the primary focus of the webinar as a sales pitch will not go down well with most audiences of your Webinar or any Webinar for that matter.

Webinars Generate Qualified Leads

At the end of the webinar is a call-to-action (CTA) that allows the audience to sign forms included after the presentation.

The sign-up forms provide the best of leads by collecting information from emails, addresses, and job titles from targeted audiences who have an interest in the pitch. These leads can be easily converted into sales.

Quality Content Improve Sales From Webinars

Most of the best webinars structure their contents in 30-45 minutes, giving room for the introduction, body of the message for showcasing your business, its expertise, industry knowledge, abilities, skills, products and services, a quick call-to-action, and more time for questions and answers (Q&A).

Going longer than that might appear to the audience as a virtual meeting and no one will enjoy that unless it’s what they signed up for.

Whatever the niche or industry to be presented, you need to provide actionable ideas that can improve the way attendees work and live – which ultimately reflects richly on your brand over time.

These can include stories, tactical tips, and insights.

Asking Influencers To Share Your Webinars

The use of social media and blog influencers is a significant means to promote your online event. Influencers have become one of the leading ways to market products in the world today.

Considering the benefits of using them, the effort is well worth it. With an influencer sharing your webinar, you get to drive more traffic to your business, expand your customer base or clientele, boosts your authority, find the latest content, generate high and quality leads, expose your business to social media; which is one of the largest markets in recent time and finally gain the trust of people.

If you connect with the right and relevant influencer, it is most assured that your product/service gets the edge over your competitors.

Let’s Bring This Home…

Guess what?

Webinars work!

Over three-quarters of Fortune-500 companies host thousands of webinars over the years because they work. Webinars support customers through the steps of the sales funnel in a way that is customized and puts little pressure on them.

Customers get to watch and learn about your product and services at their own time (assuming it’s been recorded and not live) and terms whilst getting the privilege of asking questions along the way.

Content in a webinar guides viewers naturally along with your sales pitch. Here, they get a more autonomous sales experience without sacrificing interactivity. The more engaging the content of the webinar is, the easier and frequent the ask will be.

So get on out there and start creating your webinar.

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