Grow Your Social Fans With User-Generated Content

User-generated content (also known as UGC) is content created by someone who isn’t an official representative of your firm but is associated with it.

It could be a status update on social media, a review, a video, a podcast, or a variety of other formats.

It’s user-generated content if it has something to do with your brand but was not made by one of your workers or affiliates.

On the other hand, a content upgrade is a piece of content that you offer as a bonus to your readers in exchange for their email addresses.

What Is User-Generated Content?

Word-of-mouth advertising has long been regarded as one of the most efficient forms of advertising. It drives $6 trillion in annual expenditure, and it usually happens through user-generated content in today’s digital world.

But what are some instances of user-generated content?

User-generated content (UGC) refers to content created and published by unpaid contributors, such as images, videos, and text. It’s also a huge triumph for brands.

Consumers who post about a brand on social media have an impact on the purchasing decisions of their followers. In fact, 85% of consumers believe user-generated content is more impactful than content created by brands.

How to Create User-Generated Content

We like to boil down our creation processes to their most basic elements because we like to keep things simple and easy for anyone to understand. So we boil down to creating user-generated content in two basic steps.

Step 1: Define the Problem Your Content Is Solving

As you may already be aware, content changes must be relevant to the issues that your visitors are experiencing or the question that they have. Before you start creating your content improvements, make sure you understand the issues.

Grow Your Social Fans With User-Generated Content

You must be specific in order to enhance your conversion rate and please your visitors. To identify and define the problem, it may be helpful to take polls on your social media platforms or ask specific questions in comment sections.

This increases user engagement and also helps you narrow down what your visitors are after!

Step 2: Develop an Irresistible Starting Content Piece

You only need to do what you typically would in this step: develop your content. You need to present the answer within your content piece because you already know the problem you’re trying to tackle.

This is not the “content upgrade” piece.

It is simply the answer to the question you know your visitors are asking.

This is kind of like the moment you smell a cake in the oven so you know it’s there, but it’s not quite done cooking yet!

That’s what your starting content piece is.

Step 3: Expand the Value

If you’ve ever built buyer personas for your blog, you’ll know that you need to tailor your content to a particular group of people dealing with a specific set of issues. Most of the time, those visiting your site are not just looking for one answer to one question, they’re looking for multiple answers to several questions all within a niche area.

With that said, you must ask yourself how you will expand your value to provide them with not only the answer they’re looking for but a reason to come back to your blog or website.

Giving them a PDF without any additional content as a thank you for example won’t make much of a difference in their lives.

Always strive to provide more excellent value to your visitors.

Taking the most important lessons and insights and improving them is the most straightforward approach to increasing your content piece’s worth.

You can do it in a variety of ways:

User-generated content

How to Create a Content Upgrade for Your Blog

Are you putting out excellent content on your site but yet haven’t gotten any subscribers? Do you think about what could happen if you grow your email list quickly? You surely can with content upgrades!

What is a Content Upgrade?

A content upgrade is a gift that you give to visitors in exchange for their email address, which is specific to the blog post or content that they are presently reading.

If your readers are coming to your site for guidance or to find an answer to a burning concern, you may build a tailored content upgrade that you know they’ll love. Let’s discuss how to do so.

Define the Type of Content Upgrade You Want to Provide

You must first determine the type of content upgrade you’ll make before moving on to producing it.

Here’s the cool part: you can employ a variety of content upgrades, there are dozens to choose from.

Since the development of a content upgrade depends on the piece of content, your style, and the value you’re providing, there is no “good” or “wrong” type of content upgrade.

The following are the most common:

  • The audio version of the article
  • Sheet of cheats
  • Checklist
  • A list of resources
  • Templates
  • Transcription \Video \ Worksheets

The Best Performing Content Upgrades for Your Website

When it comes to constructing your content update, to ensure that it is a success, make it relevant to the article.

While site-wide lead magnets can work to grab emails, an upgrade created through user-generated content that is specific to a blog article a user is currently reading will convert far better.

An eBook on healthy eating or fitness, for example, could be a site-wide lead magnet; if you’re writing about how to lose five pounds in a month. On the other hand, a good content upgrade would be a checklist or a cheat sheet for following the same steps you mentioned in that specific article they are currently reading.

Content Upgrade Pro Tip

Make it worth it

Don’t just hand out a mediocre PDF that took you five minutes to make.

Consider whether you’d be delighted or excited to receive this as an upgrade. If you wouldn’t be delighted, you may need to reconsider your plan.

Keep it basic, though; you don’t need to give out a 400-page eBook that only a few people will read. Although it’s easy to believe that more material equals more excellent value, individuals often prefer shortcuts.

Make it pretty

You may certainly send an essential word document that appears to be a book. However, just as you should make your blog posts appear great to boost readability and engagement, you should make your upgrades look nice as well.

After all, it’s usually only a matter of spending an extra 20-30 minutes to make it seem nice. It’s that little something extra that makes you stand out.

Closing Arguments

Your lead-generation approach doesn’t have to be centered on a single opt-in form on a single landing page. In fact, it shouldn’t.

You can boost your conversion rates by using content upgrades to convert qualified, interested leads.


As opposed to generic lead magnets, content enhancements are more specific and targeted.

Bonus content can be added to a blog post or article as a content upgrade. By giving their contact information, readers can gain unrestricted access to the content.


How to Skyrocket Your Email List Growth

Monetizing a product, business or blog can be a headache for owners as it requires a constant input of effort and resources. One of the best strategies for making an income with a blog or product sales is to skyrocket your email list growth.

Skyrocket Your Email List Growth

It does not matter what type of website you run; email marketing is an effective tool in driving sales to your site.

Here’s a brief list of what’s expected in this article.

  • Why is list building necessary for your blog?
  • What are the types of messages sent to your email list to build a relationship?
  • Why do you need to keep growing your email list?

How Do You Grow Your Email List?

Before we can answer the whole growth question and get into growing your email list, you must first ask yourself what we believe is a basic fundamental question:

Why is list building necessary for your blog?

The start of building an email list for your blog might be hard and sometimes it feels like it is taking forever but starting and building is one of the most important aspects of starting your blog.

Email is purposeful
Email lists empower you with loyal followers who subscribe for you to reach out to them. They believe that the content provided by you is important to them and they’d love to have more.

Email is targeted
Building an email list also gives you access to your followers’ world. Instead of them seeing your regular post online, they get personalized mail because you’re in their DM. A relationship is built with them. The best part, they said “Yes” to it themselves by subscribing to the list.

Email coverts
Building your email list increases your sales rate. Profits acquired through email list building make up for the time and effort. Hence why you want to skyrocket your email list growth.

Statistically, email lists get 10 times higher conversions than most social media campaigns. The contacts on the list get to buy your programs and services, show up for your webinars, and most importantly your blog posts.

Email is One-On-One

People read emails in the privacy of their inbox and not in a public timeline or newsfeed. They get to ask personal questions directly in confidence. Thus expressing themselves more.

The number of email users surpasses that of social media
Every internet user has at least one email account. It was found recently in research conducted by Radicati that there are over 3.8 billion active email accounts present.

That’s over half of the population of the earth. More so, most social media accounts require emails for sign-up. Email is a goldmine.

What are the types of messages sent to your email list to build a relationship?

Mail creates and improves the relationship between you, your blog, and your contacts on the list.

Every time a new follower subscribes to your email list, a welcome message should be sent to them. This tells them about you, your blog and they also get to share who they are if they are asked to do so.

Skyrocket Your Email List Growth

It is essential you keep this mail a two-way conversation especially with new subscribers or you just started compiling the list.

The welcome series can contain up to 6 different mail that follows up and add value to your reader. It is the beginning of building a rapport and eventually a relationship with your readers.

The following are ideas on what to include in your messages for your email list to keep them glued to your blog:

  • A welcome series
  • A course
  • Opt-ins tailored to your niche
  • Upsells after a purchase
  • Your latest blog post
  • Links to your other important blog posts they might have missed
  • Weekly tips on their personal development
  • Weekly roundup
  • A survey

Why do you need to keep growing your email list?

An email list grown to a certain large number might make you want to feel or act complacent since it’s probably still converting. All to do is keep providing catchy content, right?

It is a NO!

To maximize the email marketing for your blog, it is important to grow a great list of people (engagements) to market your business and products to.

To grow such email lists that bring engagement, a great strategy is needed that will be executed with persistence and consistency.

How Do You Grow Your Email List?

Here are ways on how to keep growing your email list:

  • Create Opt-ins
  • Content Upgrade
  • Host Webinars
  • Share the landing page to your opt-in on social media, asking your social media followers to sign up
  • Run a giveaway
  • Create a personalized Call to Action (CTA) to your social media blog page or group
  • Describe value in your CTA
  • Create a pop-up or slide-in for every page of your blog and email.
  • Advertise your email newsletter on your social media accounts and email signature
  • Create more landing pages
  • Include a CTA on your About Us Page
  • Purchase Email Addresses (our least favorite)

And finally…

To start seeing some results, you need to test out at least one of these hacks for skyrocketing your email list.

However, if you want to ultimately enjoy your blog and to make sure it performs at the highest level, we advise you to implement as many options as possible from these strategies.

We hope this article helped you find the way to skyrocket your email list growth and drive your revenue sky-high with little or no cost.


Growing Your Email List Faster

Are you looking for tips to help you get more subscribers for growing your email list?

You have come to the right place!

In this article, some effective tips and strategies for making your email list grow faster will be highlighted.

These list-growing tactics won’t only grow your list but also help you in the conversion of leads and most importantly, online sales.

Read on!

What is an Email List?

Ok, we admit, pretty basic question but we wanted to at least start off with a definition.

An email list is also known as a subscriber list. It is a list of addresses that a business or marketer compiles by the submission of email addresses by customers, webinar attendees, and website visitors.

These audiences submit their mail addresses to subscribe and receive content, promotions, and several updates about a company, business, or products via email.

Why is a Large Email List Important?

Most marketers or business owners talk about email marketing as just writing email copies that convert, eye-catching subject lines, tracking those who have unsubscribed, and providing content that subscribers would be dying to access.

As much as these things are important and ineluctable to convert your leads, you also need a large Email List of people (subscribers) to send them to!

Acquiring a large Email List is one crucial component to improve your email marketing campaigns.

Hence, the reason for this article where we share tested and trusted strategies to grow your email list faster.

Why Do You Need to Keep Growing Your Email List?

An email has been ascertained to degrade naturally with time. It is estimated that an email list scales down by about 25% yearly.

As some of your email contacts change their address as they move from one company to another, opt-out of the use of email communication or abandon email addresses that they frequently submit when subscribing to forms on every website (Yes, some people use a single mail for filling out all forms on the net).

Thereby, you need to continuously grow your email list and make up for lost subscribers.

As a marketer or business owner looking to make sales, you need to make sure new email contacts are constantly added to your email list so that you can keep growing the list.

If you are working on strategies to grow your email list faster and you are short of ideas on the ways to make your email list grow, here are simple ways to grow your email list faster.

What strategies can I use to grow my email list faster?

As explained earlier, it is your job as a marketer, blogger, or business owner to keep adding new and fresh contacts to your email lists as they keep degrading with time.

Listed below are tips and strategies on how to grow your email list faster.

Purchase email addresses

There are several applications, software, and programs that harvest email addresses over time as a business. They then sell to willing customers who need a new email list or grow an existing one.

These are called list-purchasing companies. This is the quickest and one of the cheapest ways to grow your email list in no time.

Although purchasing emails is an option, it is not the best way to go about growing or starting your email list.


Good email addresses are usually not for sale and most of the people who own those emails purchased do not actually know you and your business.

Therefore, the conversion rate might be lower than expected.

And we don’t even recommend it in our teachings, we just wanted to state that it is an option and yes, some folks do buy email addresses.

Upgrade your content published

Upgrading your content provided for your audience is also a major marketing technique to grow your email list faster.

Offer exclusive bonuses like a free ebook that would make new users subscribe to your list and also make previous subscribers share your content with their friends to sign up to your email list.

Add Sign up on your social media pages as your Call to Action (CTA)

Several social media platforms have introduced CTA buttons on their platforms for business pages. These buttons enable interested users on social media to fill forms for your business email list.

Additionally, they also allow businesses to run lead generation on their platforms without leaving the social media website.

Make your content gated

Content gating is a method of accessing content on a website only after the visitor enters their contact information. This is to be incorporated with point number two.

As visitors will mostly yield to this method when there is something good to gain from it. If not, they move along!

Ask for feedback

Asking for feedback from visitors also generates contacts for your email list.

Here, visitors are told to state what they want to know about your business and products. This helps you improve the satisfaction derived from your products by your customers.

The Finale

Now that you are familiar with how to grow your email list faster with a few quick and easy tricks, you can get started implementing the strategies with your own audience!

It won’t happen overnight.

These strategies don’t promise 50,000 subscribers to your email list in 30 days. The email list you’ll build from these strategies will be an engaged audience always gracious to hear from you.

What are you waiting for?

Get started now and make more money online.

How Instagram Can Help You Grow Your Email List

If someone hasn’t already told you, or you have somehow been under a rock for a while, having a social media strategy is vital to growing an email list. Just think of all the wonderful (slight sarcasm) things you are able to do with social media.

Scheduling posts, uploading videos, photos. Creating tags for specific posts on the products you sell, and of course, we can’t forget hashtagging everything.

How Instagram Can Help You Grow Your Email List

Now you can’t use links within your Instagram posts, but this is only a slight challenge that you could overcome.

You can simply include a signup link within your bio. That’s right, you can include a link to a landing page or opt-in form that requests the email address of the visitor (or someone who is already following you).

You have to take a two-step approach when you do this.

The Two- Step Approach

Step 1:
Make sure that the link goes to an opt-in form that also includes some value proposition in exchange for their email address…think ebook, email course, downloadable checklist, etc.

Step 2: Whenever you create content and post to Instagram, be sure and remind your followers about that link in your bio.

Walla, it’s that simple.

Now obviously you can employ this same process with whatever other social media site you’re on. That only makes the most sense. You want to make sure you convert your followers into subscribers, no question about that.

We will go one step further to help you on your email list growth adventure.


Yes, you’ve either heard of it, used it, or have no clue as to what we are talking about.

Split testing is also referred to as A/B testing.

Let’s briefly touch upon this.

What is A/B Testing?

So we are talking about email list growth and social media accounts. But in general A/B testing is basically where you have two variations of a campaign and you send either traffic or part of your email list to one version, and another part of your traffic or email list to another, and the main goal is to see which variation gives you the best results.

So in the context of what we are talking about, you would basically A/B test your social media accounts with a link in your bio to various content upgrades or opt-ins. You could even test the posts themselves, and figure out which social media audience is driving more email subscribers based on the specific post/link you are using.

Listen, making a small change can make a big difference. So you don’t want to compare night and day, or apples to oranges. When it comes to email, some people just change the subject line, others just one word. You might change the opt-in form freebie that you offer as well.

Start slow and work your way into it. Don’t force something if nothing is there to be forced.

Instagram and social media, in general, can truly help you grow your email list. You just have to be patient and understand that it is all about providing value to your followers. Make those people want to go to your website and give you their email so you can have a stronger relationship with them.

If they feel like they will “get more access” to what you have to offer both in products and services, or in content, than they are getting through your social media posts, then you will grow a targeted, niche, highly engaged email list, which is what we should all be after.

Using Gamification to Enhance Your List Building Efforts

The success of an internet business is driven by email marketing. It’s critical to constantly work on increasing the number of email subscribers on your website. Actually, it’s the most efficient method for increasing conversions.

Building an email list, on the other hand, is difficult. Even if you’re doing everything correctly, your opt-in rates may plateau after a while. But no worries, we will help you with this one!

What is gamification?

Gamification uses a gaming strategy for non-gaming tasks, including education, workforce motivation, and audience engagement.

The three main elements of gamification are engagement, reward, and competitiveness.

People will play a game if they enjoy the activity, especially if there is a prize involved and if there are other users to compete against.

Why and How to Use Gamification in Email Marketing?

Gamification in emails can take the form of quizzes, assessments, and surveys. Games on a separate web page, to which a link is sent in an email, are another example. It’s a good choice for technically challenging games or if one of the ways to recruit people is through email.

In business, gamification is rarely utilized for direct sales. Sales, on the other hand, increase as a result of increased user involvement. Even though the primary purpose of gamification is to increase interest and entertainment, it has a significant impact on email marketing.

Let’s say you want to keep consumers engaged, but even the most valuable emails are losing favor as individuals lose interest.

In that situation, email marketers can give a game to the audience, which might be anything from an interactive email to a full-fledged adventure that progresses from one email to the next, and so on.

Below is a list of the most essential benefits of gamification in email marketing.

Attracting New Email Subscribers

The most challenging task for an email marketer is to expand their mailing list consistently. Lead magnets, freebies, and discounts don’t always work, and many people join up just for the goodies, then unsubscribe or ignore emails.

Gamification can help here by attracting users’ attention and providing a new perspective on email. Furthermore, people who become involved will remember your communications.

Stimulation of Interest in the Award

People are accustomed to discounts and generally disregard them, but you may make a discount more appealing to customers by including a reward in your game. Allow users to win a discount, and you’ll increase the incentive, making the prize more appealing.

Entertainment of Users

Even though gamification is built on motivation and the desire to earn a prize, gamers are frequently drawn in for the only purpose of amusement. The fun component of this game will come in helpful if your objective is to make your email stand out among the rest.

Gamification Examples and Ideas for Email List Growing

A gamified email may necessitate additional effort and time to prepare. Some games can be created by combining the skills of a marketer and a designer, while others will require the services of a developer. You’ll find a few gamification ideas below, each with a different level of difficulty, to get you started.

Immediate Awards

The first gamification concept is to give users an award as soon as they complete a task. You can make a scratch card and attach it to an email using dedicated plugins. Some games don’t require any particular materials to be included in an email – all you have to do is a link to the call to action button.

Prize Drawings

Allow users to try their luck and enter a prize drawing. This method was utilized by Email on Acid to distribute holiday coupons to their subscribers. A lot of brands turned the prize drawing into a luck game rather than a guessing game.

Users might receive a discount ranging from 10% to 50% off their next online purchase. Better yet, if you have a product whether its physical or digital, or multiple products, offer them as part of the prize. If they are digital, like courses, it won’t cost you anything.


A series of games and missions will undoubtedly improve user engagement and put your business at the forefront. Some companies gave users the chance to win a free conference ticket. They composed a sequence of five emails, each containing a secret text or image.

The winner was chosen from those who completed the job and tweeted the solution using a specific hashtag. Users were encouraged to read the following email and try their luck because they had five opportunities to win a ticket.

Wrapping It Up

To get the most out of gamification, utilize a data-driven strategy and know your audience: figure out what themes and activities would pique their interest and include those in your emails. Because gamification is such a novel tactic in email marketing, the only way to know if it works is to put it to the test.


Quality or Quantity…Which One Matters More to your List Growth?

The world of email marketing can be insanely fun, or painstakingly depressing. We guess it all depends on how your list growth is going, relative to your goals and expectations.

First things first, Does quantity or quality matter more in growing your email list?

Quality or Quantity...Which One Matters More to your List Growth

Go ahead, answer silently in your head. Or if you prefer, feel free to scream your answer as loud as possible. Bonus points if there are people around to hear you.

Seriously though, building trust and having the ability to invite people to be your customers and buy your products and services, requires the basic ability to communicate with them and more importantly, have their permission to communicate with them.

So unlike growing your email list with social media, like Instagram for example, sending emails increases the chance that what you have to say actually gets read. There is so much going on in a social media feed, regardless of how many thousands of followers you or anyone else has, there is no guarantee that they are going to see it.

Even if they do see it, and read it, the attention span is so minimal that before the brain has even processed what was read, if at all, they have already swiped and scrolled through 15 other posts.

But the email is the holy grail. That’s where the money is. And just because we are nearing the end of 2021 doesn’t mean the opportunity to grow your email list to high levels is gone.

What it means (and actually the year doesn’t matter) is that you have to stop focusing on growing your list for the sake of growing your list to some number. Like 10,000, or 50,000. We feel those days are behind us, and instead of that now, even a list of 1,500 or 2,000 can be more powerful than tens of thousands. Seriously, yes we just said that.

Now, do we teach how to grow your email list and what to do to grow to levels beyond that? Of course, the reality is we cannot predict or put some finite number on how many loyal and committed, and engaged subscribers any one person should or could have. It depends on your brand, your content, your niche, the competition, etc.

Lots of Factors

Heck, you could be in the same exact niche as someone else and grow your list to 1,500 followers while that competition has 4,000. And both of your lists are highly engaged. I mean you figure people do sign up for lots of stuff. But some people are happy if they have at least one, and only one, the source for that particular thing (be it content, product, services, etc) that they are after.

In other words, you can’t get everybody, but you don’t need everybody. You need enough people to love what you do and what you offer enough that a large percentage of them want to buy, subscribe, be a part of everything you put out.

Whether that is a new course every six months, or a monthly membership, coaching package, whatever, you have loyal customers who you communicate to via email, and they buy your things.

You don’t need to pay for advertising because you have your email list. That is how powerful it is.

So all that being said, the obvious answer we would give to the question we posed before. And here it is again so you don’t have to look up and find it (because some of you already forgot):

Does quantity or quality matter more in growing your email list?

Answer: Quality!

The quality of your list will always matter more. So in order to really build a quality list, you have to take actions and efforts that drive quality over quantity. Sure your list will still grow, but the amount it grows by is not the focus. It is what you do that causes it to grow, and who this audience is that is signing up via your opt-ins and landing pages, that ultimately defines the level of quality your list is.

That is why we are all about teaching folks those exact methods to grow a quality hyper-focused engaged email list.

Don’t get caught up in the size of your list and believe that regardless of who the people are, that making money consistently or having a thriving internet business is about sending out an email to your list and taking whatever sticks (and by that we mean, taking whoever decides to open your email and actually take out their credit card).

We feel that is a sure-fire method for unsubscribes and very little click-through to whatever it is you are offering. You don’t want to exhaust your list with sales emails anyway. They should be getting 80% value and 20% promotion. We love the 80/20 principle and in this case, it most definitely needs to apply.

Heck, we actually prefer to adopt a 95/5 rule here, because that 5% time we spend trying to sell the next thing to our list since they are highly targeted, engaged, loyal followers, is more than enough to keep the lights on and allow us to keep growing our digital businesses.

We hope this was helpful to you and gets you thinking the right way about your list growing efforts!

Solving the Frustration of Growing Your Email List

Let’s be honest, growing email lists is becoming increasingly difficult. Most people think of creating email body text, snappy subject lines, open rates, and tracking unsubscribes when they think about email marketing.

However, email marketing is actually one of the most efficient ways to grow your business and keep customers or clients coming back.

That’s why, in today’s piece, we’ll discuss tried-and-true methods for overcoming the difficulty of building email lists.

Before we do that let’s see the reasons why your email list isn’t growing.

Reasons Why Your Email List Isn’t Growing

1. You Don’t Promote Your Email List Just as nobody will notice your most recent blog article if you don’t promote it, the same may be said about your mailing list.

As a result, you must promote it in addition to everything else. These days, social media promotion is responsible for a sizable portion of your email list. If you don’t advertise your product, people don’t know it exists.

If people don’t know it exists, they can’t find your website and give you their email address! It’s all very much a domino effect.

2. You Don’t Offer Content Upgrades A content upgrade is a lead magnet (also known as an opt-in incentive) designed particularly for a blog post or page.

A Content Upgrade is tailored to a single blog article. It’s quite pertinent to the subject of that particular blog article. This is the secret to increasing conversion rates.

Remind me…what’s a content upgrade?

A content upgrade is a bonus piece of information that expands on or supplements content that the reader is already interested in. For example, if you were reading an article about how to design a website, you may get to the end of the video and realize you now want to know how to write a fantastic “about us” page.

Well, a content upgrade would offer you the ability to access a video that tells you exactly how to do that once you put your email address in!

We fence the bonus by asking for an email address, a Facebook share, a tweet, or an email to a friend since it is both important and relevant to the page’s content.

3. You Are Not Using Pop-Ups Online ads are accessible in several formats. Pop-ups are one of the most popular, yet they might irritate customers if they aren’t well-designed. In truth though, pop-up forms work.

Those that offer a reward to the reader are by far the most effective, as long as the benefit is related to the site’s users’ interests.

4. You Don’t Have Dedicated, Strategic Landing Pages This is a major oversight, but it can be readily remedied. Remember that you’re selling folks a product – your emails – when you’re trying to expand your email list.

A landing page that sells you can make all the difference.

Having numerous landing pages can help you split your email list by interest, geography, or other relevant characteristics, in addition to enhancing conversion rates.

5. You Don’t Have a Consistent Social Media Presence Do you even exist if you’re not on social media? Not much, from a branding standpoint.

Establishing your authority, developing your brand identity, and inviting email sign-ups are all things you can do with your social networks.

5 Proven Ways to Growing Your Email List

1. Encourage subscribers to share and forward your emails

Your marketing emails should feature social sharing buttons as well as an “Email to a Friend” option. You’ll receive access to recipients’ friends, colleagues, and networks as a result of this, allowing you to extend your contact list.

You should also consider including a “Subscribe” CTA as a simple text-based link at the bottom of your emails so that those who are forwarded your emails may quickly opt in as well.

2. Create unique email content

Do you want to keep your current subscribers and enlist their support in expanding your list? Then consider creating unique email content.

Your receivers will always look forward to getting your emails if they are entertaining, educational, and valuable, and they will be more inclined to send them to their networks if they are entertaining, informative, and valuable.

This will help you earn more visibility and subscribers.

3. Create a new lead-generation offer

Create a new gated lead-generation product, such as a free pdf, online book, and place it on a landing page that requires visitors to enter their email address to receive it.

4. Segment your email lists by the buyer persona

Email readers are more likely to open emails that are tailored to their unique interests, so employing several types of email subscriptions to send customized material to different portions of your audience is a good idea.

5. Create a blog that readers can subscribe to

You should blog if you haven’t previously. Blog postings assist you to improve your search engine position and acquire blog subscribers, which you may then use to upgrade to more actionable email marketing in the future.


6. Post about your email newsletter
Own an email newsletter that you may share snippets of on social media and tell readers that if they sign up for it, they’ll have access to the complete article as well as any future newsletters.

There’s no way around it: developing an email list is critical to the success of an online business. There is no one-size-fits-all approach to gaining email subscribers.

You have a lot of alternatives when it comes to expanding your subscription count. Follow the tactics outlined in this article. If you use them, you’ll see an increase in the number of people signing up for your email list very immediately.

Make it a priority to grow your email list!

How to Grow Your Email List Using Social Media

Social media is one of the fastest ways to grow your business or platform. It is also one of the simplest ways to grow your email list, which you absolutely need in order to have a successful business! This leads people to ask how to grow your email list using social media?

The process for growing your email list using social media varies based on the social media platform being used. Platforms such as Facebook and Instagram are ideal for posting pictures with captions enticing viewers to submit their email. However, platforms like YouTube are better suited for persuading clients to drop their email through the use of video!

How to Grow Your Email List Using Social Media


Attrасtіng nеw ѕubѕсrіbеrѕ
Onе оf thе bіggеѕt tаѕkѕ for an еmаіl mаrkеtеr is tо grоw thеіr mаіlіng lіѕt соnѕtаntlу. Gamification attracts uѕеrѕ’ attention аnd gіvеѕ a frеѕh perspective tо email. Mоrеоvеr, people who gеt engaged wоn’t fоrgеt аbоut your еmаіlѕ rіght away.

Stіmulаtіоn оf interest іn the аwаrd
Pеорlе get uѕеd tо dіѕсоuntѕ аnd оftеn іgnоrе thеm, but tо mаkе a dіѕсоunt mоrе еxсіtіng fоr thе соnѕumеrѕ, уоu саn іnсludе a prize іn уоur game. Allоw uѕеrѕ tо win a dіѕсоunt аnd уоu will buіld mоtіvаtіоn which mаkеѕ thе рrіzе more dеѕіrаblе.

Building uр anticipation
When there’s a need tо аnnоunсе аn іmроrtаnt date, gаmіfісаtіоn helps to сrеаtе аn аtmоѕрhеrе of еxсіtеmеnt аnd аntісіраtіоn. For example, host a count down on your website or via email leading to a significant drop or release!


Mаkе іt thе thеmе of your соvеr рhоtо
Yоur cover рhоtо is rіght аt the tор оf your page аnd wіll оftеn be the fіrѕt thіng people see. Yоu can uѕе thіѕ space tо сrеаtе аn іmаgе thаt саllѕ out уоur email newsletter.

Uѕе thе Fасеbооk Cаll tо Aсtіоn Buttоn
Facebook’s саll-tо-асtіоn buttоn арреаrѕ above thе “Like” аnd “mеѕѕаgе” buttоnѕ undеr уоur cover рhоtо. Just сlісk on Fасеbооk’ѕ “Add a Buttоn” саll to асtіоn button аnd сhооѕе the “Sіgn Uр” option. Thеn add the lіnk tо уоur lеаd gеnеrаtіоn landing page so уоur Facebook visitors can join уоur mаіlіng lіѕt еаѕіlу.

Offеr exclusive соntеnt
If уоur buѕіnеѕѕ dоеѕn’t have a рrоduсt tо gіvе away, thіnk аbоut what exclusive соntеnt уоu can оffеr іnѕtеаd. Anуthіng frоm a downloadable guide on cloud соmрutіng tо a lіnk to a tор-ѕесrеt rесіре could bе juѕt the іnсеntіvе уоur аudіеnсе needs to gіvе уоu thеіr соntасt іnfоrmаtіоn.

Host an event
Whеthеr уоu hold аn еvеnt at уоur business оr hоѕt an оnlіnе wеbіnаr, an event is a grеаt way tо соnnесt wіth уоur audience. Mаkе sure уоu’rе collecting еmаіl addresses durіng the rеgіѕtrаtіоn рrосеѕѕ.

Prоmіѕе exclusive соntеnt
Offеr a frее PDF оr ассеѕѕ tо a сlаѕѕ in еxсhаngе fоr thеіr еmаіl. Chооѕе ѕоmеthіng that уоu knоw your mеmbеrѕ wоuld wаnt еnоugh tо ѕhаrе their contact information wіth уоu. Уоu can run a tutоrіng business. Offеr an exclusive PDF wіth study tips іn еxсhаngе fоr signing uр tо уоur еmаіl list.


Fіnd thе rіght соntеnt to сrеаtе
Yоu can’t juѕt create a vіdео you thіnk реорlе wаnt tо ѕее. Yоu need to vаlіdаtе thаt уоur video wіll do wеll оn YouTube. Once you аrе on YоuTubе ѕіmрlу gо to the ѕеаrсh bаr аnd ѕtаrt typing іn a video іdеа.

YоuTubе wіll trу to рrеdісt what уоu are going tо ѕау as уоu ѕtаrt typing. Thе rеѕultѕ thаt pop uр аrе actual search рhrаѕеѕ реорlе are tуріng іntо YouTube, wіth thе mоѕt popular ѕеаrсhеd рhrаѕеѕ at thе tор.
Hаvе a сlеаr ѕtrаtеgу for video ѕеrіеѕ аnd creating рlауlіѕtѕ
Plауlіѕtѕ аrе the ѕесrеt ѕtrаtеgу for YоuTubе ѕuссеѕѕ. YоuTubе lоvеѕ when people wаtсh mоrе vіdео mіnutеѕ (nоt just views but асtuаl minutes). Bу сrеаtіng a vіdео series or playlist you аrе creating binge-able content. Each video іn thіѕ playlist will play оnе аftеr аnоthеr.

Play аlоng wіth what interest the platform
YоuTubе wants people tо ѕtау оn YouTube and watch mоrе YоuTubе vіdеоѕ. That means іt’ѕ nоt going to be a good idea for уоu tо ѕеnd реорlе оff thе platform tо уоur орt-іn for еvеrу single vіdео.

Onсе YоuTubе ѕееѕ реорlе аrе еndіng thеіr viewing ѕеѕѕіоn wіth your vіdео аnd lеаvіng YоuTubе, your video isn’t going to be recommended to nеw vіеwеrѕ. Whаt уоu wаnt to do іѕ promote other vіdеоѕ оr рlауlіѕtѕ you hаvе in thе fіrѕt fоur vіdеоѕ оf уоur vіdео ѕеrіеѕ.


Entісе реорlе tо ѕіgn-uр in уоur bіо
Use thе language іn уоur bіо tо еnсоurаgе people tо соnnесt wіth уоu off of Inѕtаgrаm. For еxtrа сrеdіt – and mоrе соnvеrѕіоnѕ – dіrесt реорlе to a mobile-optimized lаndіng раgе, welcoming thеm frоm Instagram.

Promote уоur social mеdіа соntеѕtѕ and еvеntѕ
Onе fantastic wау to grоw аn еmаіl lіѕt іѕ by hоldіng a ѕосіаl mеdіа соntеѕt whісh rеԛuіrеѕ people tо enter thеіr email tо раrtісіраtе. Yоu саn thеn share thе lіnk on Inѕtаgrаm, аnd get mоrе email ѕіgn-uрѕ and раrtісіраtіоn.

Promote your lead mаgnеt/frее dоwnlоаd incentive
Offering аn еxсluѕіvе, impossible-to-resist dоwnlоаd оn your wеbѕіtе is a ѕurеfіrе wау to get реорlе tо give you thеіr еmаіl аddrеѕѕ.

Promote sign-ups in your Instagram Stоrіеѕ
The Swіре Uр fеаturе іn Inѕtаgrаm Stories іѕ all thе rаgе – uѕе it fоr уоur business bу іnѕеrtіng a link to your email sign-up lаndіng раgе right іntо your Inѕtаgrаm Story.

Engage Your Subscribers with Email Marketing

Email marketing has existed for a very long time and for good reason. It regularly outperforms all other marketing channels when it comes to interacting with your leads, nurturing them, and converting them into customers.

Modern email marketing isn’t always given the respect it deserves; some may still consider it “old school,” with newer digital marketing approaches like social media marketing taking center stage.

Email marketing, on the other hand, may be an exceptionally powerful tool for nurturing leads and engaging long-term clients when used to its maximum potential.

What is Email Marketing?

Emailing marketing is the act of sending promotional texts to a group of individuals. Its purpose is usually to produce sales or referrals, and it may include advertising.

Basically, you have an email list and use an email service provider, like Mailchimp or Convertkit, and you send emails to this list. Now if you don’t already know you need to grow said list.

You can’t just email random people who did not give you permission to email them, and if you have only been on List Spike for 30 seconds, we are all about teaching and helping people grow their email list because it’s the best way to grow and run a profitable business.

Why Email Marketing is Important

Email is the marketing medium that allows you to establish a seamless, linked, and uninterrupted buyer’s journey. More significantly, email marketing helps you to cultivate relationships with prospects, customers, and prior clients. It’s your chance to talk to your subscribers directly in their inbox at a time that’s convenient for them.

There are several reasons why you should use email marketing to engage your subscribers, but here are the top five:

1. People engage with emails

An email has quickly become one of our primary modes of contact as the years have passed. We’ve all been taught to respond to emails in some way. Whether it’s to reply, forward, click through to anything else contained in the email, delete, buy something, or sign up, the options are endless.

We usually respond to emails in some way. Knowing this, you may use email to encourage individuals to visit your website, call you, or take any other action.

2. Email is the #1 communication channel

It has been discovered that a huge percentage of people check their email daily, and often too. Whether it’s the second they wake up before they get out of bed, thanks to the modern smartphone, or on the way to work (even though we should not be using phones while driving) and then again at work 3x an hour all day long.

This is vital as it means that if you engage in email marketing, your customers are likely to see all of the communication you have sent their way and respond to it! Well, that’s what we hope for anyway.

3. You own your list

Your profile (together with all of your followers and activities) on any social networking site can be suspended or removed at any moment, for any reason, and with no warning. Your email list, however, is yours. You won’t be able to get rid of those leads. Worst comes to worst, you always have the email list that you can use to attract new customers and retain old ones.

4. Stay in contact with your audience

Emails can help you remain in touch with your customers. Customers can check their email whenever it suits them. It may make them feel as though you are thinking about them. This email may simply state, “Hi, we’re thinking about you, here’s a wonderful offer!” “Here’s an update on what’s been going on here in the last few weeks,” for example.

Those who have subscribed to your email list have already agreed to receive these messages. So, they’ll probably love these emails (as long as you provide them with something worth reading), and it’ll increase consumer engagement.

5. It’s affordable

For less than pennies for each message, you may reach a big number of people. We can’t believe every organization doesn’t participate or interact more frequently in email marketing because the cost per (potential) conversion is so minimal.

How to Engage Customers with Email Marketing

Tailored messaging that engages subscribers are in higher demand. However, providing individualized messages to each subscriber may appear difficult.

To prevent inadvertently bombarding your subscribers with individual advertising or campaigns, we’ll share five efficient strategies for engaging your email subscribers that you can start utilizing right now. We focus on these areas all the time and it has worked well for us in our businesses.

1. Use powerful subject lines

Subject lines that appeal to your readers and lead to better engagement rates are critical. Short, detailed, and enticing subject lines are effective. You can experiment with various styles such as instructional, personal, witty, how-to, and so on.

When composing subject lines, you may also use creative tools like emoji, promo codes, or cliffhangers.

It is a good idea to A/B test your subject lines. Segment your list and send the same email with different subject lines. Then check the analytics to see which email performed better. Which email got a higher open rate, or click-thru rate? Chances are likely it was the subject that made the difference.

2. Create a polished email design

If an email is annoying to read, the odds are that the reader will unsubscribe. Customer engagement requires a clear, concise, and creative email design, and utilizing eye-catching and relevant photos with short blocks of content will inspire them to read the full email.

It’s not enough to have a great desktop email design; it is also essential that your newsletters are mobile-friendly.

3. Build your mailing list yourself

When your prospects and customers have voluntarily signed up for your newsletter, nurturing them and engaging them is much easier. Instead of being bombarded with emails, they don’t care about, they’ll get precisely what they signed up for.

We don’t ever recommend you buy an email list. It is just plain dumb in our opinion and we don’t like to waste money on stuff that isn’t going to help our business.

4. Segment your email list

So we just mentioned doing this to split test your subject lines, but you can also tailor emails and interact with your subscribers more effectively by segmenting your target groups. Personalizing emails based on targeted lists will boost your email engagement rates since the information is important to one subscriber but may not be useful to another.

5. Engage by activating

After you’ve gotten the reader to open your email and examine the upper half of the message, it’s time to inspire them to take action.

This is one of the most critical parts of the engagement process, as it will assist in nurturing your subscribers into customers by leading them to an online store, a landing page, or some other activity.

So What’s The Bottom Line?

Audience engagement is critical for customer acquisition and retention, but it may be difficult if you don’t know who your subscribers are, what they care about most, or how to interact with them at scale.

Remember to regularly re-evaluate each of these approaches once you’ve started implementing them—your customer journeys and profiles may evolve. Your content and email interaction methods will have to grow in tandem with their changing requirements and interests.

The List Growing Power of Hosting Webinars

Webinars are a significant asset and a powerful tool in the world of business today. They serve as a weapon in the business arsenal of local, international, and multinational companies alike.

All businesses, brands, companies search for means to catch up with leads, visitors, and prospective customers as they would like to. No matter how big or small a business is, creating connections locally and globally is one of the most important aspects of growing as a brand. This could be a great deal of stress and expense to the business.

As a brand, in-person meetings to pitch business products and services to leads are not just inconvenient but also limited as face-to-face meetings are bound by geographic, climatic and other unfavorable conditions.

Thus, the need for WEBINARS.

That’s all fine and cool but we all have probably been on a webinar before. You know where someone talks about their background, and then gives you the top 3 tips to whatever, followed by a sales pitch to get you to buy their thing. Yea now you remember.

So how did you get invited to that webinar?

You opted-in by giving your email address on a landing page for the promise of some free information. That’s right, so why not do it too.

Let’s break it down and start with the most fundamental question, assuming you still don’t know what we are talking about.

What is a Webinar?

A webinar is a vital part of a Business to Business (B2B) or Business to Customer (B2C) marketer’s mix. It is defined as a video workshop or presentation hosted for engaging an existing audience, building a new one or growing a business on the internet or off the internet.

It is often done live or recorded to be shared at a later date (but not always) as it is usually interactive and mostly unscripted.

Webinars offer the ability to communicate with customers and prospects at the scale envisioned by brands. As much as it is a marketing tool, the point of a Webinar is not always to sell, sell and sell to the attendees of the webinar.


Webinars provide useful information, advice, and resources for the audience of the webinar to take care of challenging situations themselves. This may lead to the part of promoting a service or product so where along the way as a means to solve such problems.

But making the primary focus of the webinar as a sales pitch will not go down well with most audiences of your Webinar or any Webinar for that matter.

Webinars Generate Qualified Leads

At the end of the webinar is a call-to-action (CTA) that allows the audience to sign forms included after the presentation.

The sign-up forms provide the best of leads by collecting information from emails, addresses, and job titles from targeted audiences who have an interest in the pitch. These leads can be easily converted into sales.

Quality Content Improve Sales From Webinars

Most of the best webinars structure their contents in 30-45 minutes, giving room for the introduction, body of the message for showcasing your business, its expertise, industry knowledge, abilities, skills, products and services, a quick call-to-action, and more time for questions and answers (Q&A).

Going longer than that might appear to the audience as a virtual meeting and no one will enjoy that unless it’s what they signed up for.

Whatever the niche or industry to be presented, you need to provide actionable ideas that can improve the way attendees work and live – which ultimately reflects richly on your brand over time.

These can include stories, tactical tips, and insights.

Asking Influencers To Share Your Webinars

The use of social media and blog influencers is a significant means to promote your online event. Influencers have become one of the leading ways to market products in the world today.

Considering the benefits of using them, the effort is well worth it. With an influencer sharing your webinar, you get to drive more traffic to your business, expand your customer base or clientele, boosts your authority, find the latest content, generate high and quality leads, expose your business to social media; which is one of the largest markets in recent time and finally gain the trust of people.

If you connect with the right and relevant influencer, it is most assured that your product/service gets the edge over your competitors.

Let’s Bring This Home…

Guess what?

Webinars work!

Over three-quarters of Fortune-500 companies host thousands of webinars over the years because they work. Webinars support customers through the steps of the sales funnel in a way that is customized and puts little pressure on them.

Customers get to watch and learn about your product and services at their own time (assuming it’s been recorded and not live) and terms whilst getting the privilege of asking questions along the way.

Content in a webinar guides viewers naturally along with your sales pitch. Here, they get a more autonomous sales experience without sacrificing interactivity. The more engaging the content of the webinar is, the easier and frequent the ask will be.

So get on out there and start creating your webinar.